The toolkit's guidance is based on the belief that the theme of opportunity can provide the basis for a narrative that unites social justice messages and constituencies across a range of social issues -- e.g., human rights, criminal justice, and education -- where opportunity is at risk.
The toolkit borrows from a large body of opinion and media research and the shared experiences of advocates, policymakers and communications strategists. Its focus is two-fold: to outline principles and strategies that support big-picture thinking about social justice communications, and to provide concrete tips and examples of communications and messaging tactics. The latter are presented on a series of detachable "Opportunity Flashcards" that provide short, easy-to-find advice and sample language on a variety of social justice issues.
Opportunity for Black Men and Boys: Public Opinion, Media Depictions and Media Consumption -- A product of Opportunity Agenda
This report seeks to combat distorted media images of black men and boys and improve their opportunities by analyzing and publicizing data developed through extensive audits conducted by scholars and researchers over more than a decade.
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