Racial Equity Resource Guide


Communications for Social Change: An Integrated Model for Measuring the Process and Its Outcomes

Johns Hopkins University's Center for Communications Programs

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This working paper is one of a series of papers on Communication for Social Change, developed by the Johns Hopkins University’s Center for Communication Programs for the Rockefeller Foundation as part of its Communication for Social Change Grantmaking Strategy. The purpose of the paper is to provide a practical resource for community organizations, communications professionals and social-change activists working in development projects that they can use to assess the progress and the effects of their programs. The model presented in the document describes an iterative process where "community dialogue" and "collective action" work together to produce social change that improves a community’s health and the welfare of all of its members. It draws from a broad literature on development communication developed since the early 1960s.

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