This manual is a content guide for advocates, media watch-dogs, religious organizations and others who seek to improve perceptions of American Muslims and counter anti-Muslim sentiment in the media and public discourse. The language in this manual can be used as a reference or template to help you when writing for, or speaking to, a wide range of audiences.
The approach taken in this manual draws on research-based models and best practices for persuading and motivating people through language that both informs and inspires. The language has been developed through extensive research and consultation with the public, advocates, policy makers and other stakeholders.
To change hearts and minds on any issue, advocates must deliver a consistent and compelling message. When we're all on the same page, our message is more likely to break through, reach more people and have a greater impact.
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