This memo provides ideas for handling the messaging challenges accompanying racial profiling in the United States. The memo proposes that racial profiling is a flawed policing strategy that hurts communities and threatens the values of fairness and justice. However, there are a number of reasons racial profiling is difficult to discuss. This memo offers tips ranging from “leading with values” to “sharing real-life examples” to help speakers make persuasive arguments against racial profiling.
The toolkit's guidance is based on the belief that the theme of opportunity can provide the basis for a narrative that unites social justice messages and constituencies across a range of social issues.
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